Assistant Professor of Music Business Dr. David Herrera’s street marketing class and a similar class of students at Tennessee State University (TSU) teamed up their efforts to organize and promote a local concert. The show, which took place on April 9, featured urban music from Belmont student Estef, Belmont alumnus CAMM and TSU student rapper Lil Bre. Additionally, the event was co-produced by Belmont alumnus Kristoff Hart and TSU instructor Eric Holt. Hart is a 2016 graduate who currently serves as the marketing manager of Smartvue Corporation.
This partnership allowed Herrera’s class the unique and rare opportunity to work together with students from another area university to achieve a common goal. Their collaboration also provided them with access to a new network of professionals in the area who have similar career goals and interests.